Freshlogic - Products

Designed to track volume and value flows from production through to supply channels, including import and export volumes affecting total category size. These analyses track the dynamics of total category supply from the farm gate over time, allowing you to understand category supply growth and trends.

Access to data and an analysis of shopping trip patterns that profile how many trips shoppers are undertaking to supermarkets each week. Patterns are profiles by each shopper “main supermarkets” and whether they shop 1, 2 or 3 + times per week. It reveals the level of loyalty each supermarkets enjoys and in recent time reflects the influences of social restrictions on the number of shopping trips.

Access to a set of food shopper attitudes and behaviours informed by our Mealpulse™ food consumer panel. Includes the likes of; Buying frequency, quantity, value & number of trips, Split Shopping, the appeal for Organics and new packaging. Available in online dashboards.

Access to a refined set of household purchase metrics that include; household penetration, buying frequency, quantity, value of spend and number of shopping trips. In keeping with the Freshlogic approach the metrics align with the total retail market volumes and values. In recent development these metrics are available at state level.

Providing comprehensive detail on fresh food market size and distribution channel structure, as well as a breakdown of consumer purchasing behaviour, retail and foodservice dynamics, international trade and more. Designed to provide in-depth supply chain mapping for individual categories, as well as an analysis of Australian food consumers to identify key risks and opportunities to guide investment decisions. Available across all fresh fruit, vegetable, nut, meat, poultry and seafood categories.