Freshlogic - Products
Split Shopping
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Access to data and an analysis of shopping trip patterns that profile how many trips shoppers are undertaking to supermarkets each week. Patterns are profiles by each shopper “main supermarkets” and whether they shop 1, 2 or 3 + times per week. It reveals the level of loyalty each supermarkets enjoys and in recent time reflects the influences of social restrictions on the number of shopping trips.