Freshlogic - Products

A profile of the category level volume, value and growth for the largest distribution channel for fresh food. This includes the quarterly market share of the major retailers. In keeping with the Freshlogic approach the market volume and value aligns with supply and household purchases.

Our capability to capture and assess market prices allows Freshlogic Analytics to profile the weekly price pulse of fresh fruit and vegetable markets. This is showcased below using the weekly national retail price for fresh fruit and vegetables.

Capturing weekly promotional activity at a product level, Adwatch is designed to detail how retailers and their trading partners invest in promotional activity. Retail catalogue promotions across print and media impacting national and state markets are captured for major retailers and independents. This data is translated into a price per Kg to allow for a comparative analysis of all activity, with 5 years of historical data available. Assess the status of supply and demand, category and retailer performance, variety and brand exposure across your product categories with AdwatchTM. Available live and updated weekly for fresh produce, meat and seafood categories.

A profile of weekly retail, wholesale and promotional price intel that is designed to show trend comparisons that reflect the pulse of a category. Updated weekly and available in online dashboards.