EVA Collection Recognized for High-Quality Design
BIRKENSTOCK EVA reinterpreting three classic designs – Madrid, Gizeh, and Arizona – BIRKENSTOCK, a traditional German company, demonstrated its design excellence in the most important product designs that demonstrated quality and innovative strength.
The newly designed and developed EVA sandals are reproductions of the most popular BIRKENSTOCK models. Alongside the styles acclaimed by Red Dot, the new EVA product range also includes the Rio model for kids. All EVA styles have one thing in common: they each interpret the original models on which they’re based in a new and minimalist visual language centered on two signature BIRKENSTOCK features: the anatomically shaped footbed with toe grip and the bone-pattern profile in the outer sole. BIRKENSTOCK is not only the inventor of the footbed, but also coined the term “footbed”.
BIRKENSTOCK has never previously used the material from which the sandals are made. EVA (ethylene-vinyl acetate) is an ultra light, sturdy, and completely odor-neutral synthetic material. It is pleasantly soft and exceptionally elastic – and yet still extremely hard-wearing. As a result, the EVA sandals are ideal for wellness-related and outdoor use (sauna, beaches, seaside).
It’s not just the material that’s new, but the manufacturing process too. While the originals were made largely by hand, the new EVA models are produced using predominantly automated processes – and are manufactured using a technique called extrusion. This involves the sandals being passed through an extruder in a single “round”. Having been left to cool, they are then subjected to a quality inspection, after which the buckles are applied by hand.
Made in Germany-As with all BIRKENSTOCK sandals, the new models are manufactured exclusively in the company’s own production sites in Germany. In order to be able to keep pace with high demand. The EVA sandals are developing into a real hit and are considered fashion items in Asia, Latin America, and the US. They are particularly popular among the younger, more fashion-conscious target group.