From lingerie that lifts, shapes and styles to a lifestyle that does the same, Intimo presents a personal shopping experience and business with a difference. Let us find out more about this personal experience when buying women's lingerie!
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Cylex 1. Could we say that there are lingerie addicts?
Mel's Intimo: UNQUESTIONABLY there is! Women LOVE to feel fantastic! We all love to look and feel sexy, not just in bed with our partner but every day, under the work shirt/skirt, at home looking after the kiddies or at the gym.
Cylex 2. How would you describe all the process that it takes for the products you sell?
Mel's Intimo: At Intimo, we pride ourselves on creating a product you'll love. Divided into two collections, Boutique and Foundations, the Intimo range offers a potent blend of fashion forward lingerie and everyday must-haves all with the Intimo quality assurance as standard. Our in-house design team is dedicated to developing fashionable lingerie that feels as good as it looks. From extensive trend forecasting and thorough design development, the team is passionate about creating definitive styles for every product release. Continuing throughout the development stages, our meticulous fitting and sampling process sets us apart in the industry and ensures optimum functionality across every style and size. We have developed strong relationships with our suppliers and manufacturers and work with them to ensure that every component that goes into our products is of the highest quality. Working with suppliers who are accredited with Oeko-Tex, WRAP or SA8000, Intimo is proud to support ethical and environmentally responsible production practices.
Cylex 3. What can you say about your suppliers or partners?
Mel's Intimo: Intimo is a proud Australian company that works with a suite of key suppliers with whom we have a strong partnership and working relationship. In fact, our Lingerie Stylists have enjoyed the unique privilege of visiting the facilities, touring the factories and viewing the complete production process firsthand.
Cylex 4. What is the Oeko-Tex and is this important?
Mel's Intimo: Oeko-Tex is the global standard for assuring that substances used in the creation of garments are safe for human wear. At Intimo we take great care to ensure the safe intimate function of our lingerie and understand that assuring these standards is vital for the health and well-being of our staff and customers. WRAP, the Worldwide Responsible Accredited Production certification, ensures lawful, humane and ethical manufacturing standards, and has incorporated a significant number of "best practices" to improve working conditions for factory workers and to safeguard the environment from harmful practices. The Social Accountability International's SA8000 standard, has established internationally accepted work environments in factories all over the world, improving the lives of over 1.8 million workers.
Cylex 5. What should be kept in mind when buying a bra?
Mel's Intimo: In Intimo we say that "You have got to "Find your Feel Good Fit!" Breasts don't contain any muscle mass - they rely on the skin's elasticity to maintain their lift and shape. If they aren't properly supported, the breast tissue can begin to breakdown. Nothing can be done to reverse the effects of tissue damage, so prevention really is better than cure. A well-fitting bra is a great investment. Not only will it support your breasts, but it will also improve posture and reduce strain on your back. Reveal a more flattering waistline - with a well-fitting bra you can lift, shape and smooth to create the ultimate foundation for any outfit.
Cylex 6. How many men buy lingerie from Intimo?
Mel's Intimo: LOTS! I have male clientele as well as many partners / wives / girlfriends that purchase on behalf of their men at my Styling Sessions and via email.
Cylex 7. What are the Style Sessions and how have these helped you grow your sales?
Mel's Intimo: Because we know how important the feel-good factor is, the Intimo experience includes a professional bra fitting with a lingerie expert, in the comfort of your home. We bring the boutique to you, providing the one-on-one care and attention that you won't find in a department store. We will work with you and your friends to build a lingerie wardrobe that suits every occasion. As an Intimo Hostess, you are a special customer and we want to reward you accordingly! We have a range of special vouchers and discounts exclusive to Intimo Hostesses that you can enjoy. Reward yourself and have fun!
Cylex 8. How do you advertise new releases or special offers?
Mel's Intimo: I advertise via Facebook Page, Text message and email monthly to all my subscribers, online via Pinterest, Twitter, Cylex and via word of mouth. My current promotions are:
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A Half Price Garment
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A $10 Voucher
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10% of sales as Hostess credits
Vouchers and discounts can be redeemed on any garments of your choice. PLUS - MY PERSONAL BONUS OFFERS FOR MY LADIES!!
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An ADDITIONAL half price garment for each booking.
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A FREE BOUDOIR PHOTOSHOOT (valued at over $300+) (photoshoot promo only for October & November styling sessions)
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BOOK TODAY AND TAKE ADVANTAGE OF ALL OF THESE FANTASTIC OFFERS! Has it been long since you last had fun as a woman? Or maybe you’re a mom and you want to offer your daughter a wonderful experience buying her first bra. There are loads of options! You can find your miracle bra in this lingerie store!
