Areas e-commerce businesses should focus on for SEO:
Mobile Optimization: With the majority of internet users accessing the internet via mobile devices, it is important for e-commerce businesses to optimize their websites for mobile. This includes making sure the website is responsive and loads quickly on mobile devices.
Voice Search Optimization: With the increasing use of voice assistants such as Siri, Alexa, and Google Assistant, e-commerce businesses should optimize their websites for voice search. This means focusing on long-tail keywords and natural language phrases that are commonly used in voice search queries.
Visual Search Optimization: Visual search is becoming increasingly popular, and e-commerce businesses should optimize their website for visual search. This means optimizing images with alt tags, and descriptive file names, and using high-quality images.
User Experience: User experience is an important ranking factor for search engines, and e-commerce businesses should focus on providing a positive user experience for their customers. This includes ensuring the website is easy to navigate, loads quickly, and is secure.
Local SEO Optimisation: Local SEO is important for e-commerce businesses that have physical locations. This means optimizing the website for local keywords, creating local business listings, and building local citations.
Content Marketing: Content marketing is important for e-commerce businesses to drive traffic and engage with customers. Creating high-quality, informative, and shareable content can help improve search engine rankings and drive more traffic to the website.
Recent Google SEO updates, here are a few major updates that were released in the past:
BERT Update (October 2019): This update focused on improving Google's ability to understand natural language processing (NLP) and intent behind search queries, allowing for more accurate and relevant search results.
Core Algorithm Updates (January & May 2020): These updates were aimed at improving the overall quality of search results, particularly by addressing issues with low-quality content and spammy links.
Page Experience Update (May 2021): This update introduced new page experience signals as ranking factors, including Core Web Vitals, mobile-friendliness, safe browsing, HTTPS security, and lack of interstitial pop-ups.
Spam Update (June 2021): This update focused on targeting spammy content and link schemes, particularly in low-quality guest post networks.
Passage Ranking Update (October 2021): This update introduced the ability for Google to rank individual passages of content within a page, allowing for more precise and relevant search results.
It's important to note that Google's algorithm is constantly changing and evolving, so it's important to stay up-to-date with the latest updates and trends in SEO.
