For a digital marketer, always staying on top of the digital marketing trends is the goal. However, the challenge to keep up with the rapidly changing needs of digitally connected customers has no definite end. One good way to succeed in digital marketing – be forward-thinking.
On the other hand, the marketing industry is continuously growing as it keeps on pursuing the expectations and desires of consumers. So, if you have been preparing for your 2020 marketing plan, make sure to take note of these offshore digital marketing trends for the next year.
Digital Marketing Trends in 2020
Know what's in or out for your company on this list of digital marketing trends for 2020. Look deeper into these trends and get your marketing plan ready for the next year.
1. Chatbots
The increasing popularity of using chatbots is widely recognised and utilised by numerous companies all around the world. It is a program powered by rules and AI which simulates interaction with users via chat. Some benefits of using chatbots include better customer support, increased customer engagement, better lead generation, and a lot more.
According to HubSpot, if used on the right path, bots might be the best thing to happen with marketing. And if they are well-implemented on popular messaging apps, they could highly satisfy the ever-shifting consumer behaviour.
2. Private messaging apps
The better utilisation of private messaging apps like WhatsApp, Viber, and Messenger is anticipated in 2020. These messaging apps are expected to make sending and receiving money easier for everyone. Some of them have already made significant progress, while others are still on the process of experimenting.
In 2015, messaging surpassed social media as the most common activity on mobile phones. And up until today, the use of messaging apps is verified to be the most frequently utilised among all other mobile activities.
3. Increased use of AI
Generally, artificial intelligence refers to robots and machines that can talk like humans. The most advanced AI of today uses a combination of chatbots and voice assistants to find answers. Take, for example, Alexa and Siri who provides excellent customer support to its users.
In 2020, the increased use of AI technology is anticipated to provide convenience to users with all their online transactions and so much more.
4. Hyper-targeted advertising
One of the biggest digital marketing trends to witness in 2020 is the implementation of hyper-targeted advertising. It refers to the ability to deliver advertising content to specific buyers based on their interest. It talks about the ability of social network sites to target ads based on very specific ideas. Possible buyers expect companies to know them intimately and thus should only serve them the exact content that they want and need.
5. Personalisation
Personalised marketing is nothing new in this field. Over the years, it has greatly evolved into a more intimate approach which urges the idea of addressing them via their first names.
Relevant research by salesforce indicates that 6% of e-commerce visits that include engagement with AI-powered recommendations drive 37% of revenue. Its primary benefit is to reach a specific group of customers and create more relevant email campaigns toward targeted audiences that will later turn into conversions.
6. Transparency
Another digital marketing trend that is expected to skyrocket in 2020 is transparency. Aside from carefully handling the customer's private data, transparency also refers to providing easy-to-digest information for possible clients.
In 2020, companies should remain more transparent on the information that they are sharing to the public for promotional purposes.
Here are a few tips on how to improve transparency:
- Live up to your company's core values
- Don't make selling as your only goal
- Introduce your company to clients in the most honest way possible
- Respond immediately to concerns
- Accept constructive criticisms
A glimpse of digital marketing in 2020
Just like the previous years, 2020 is expected to bring continuous evolution for the marketing industry. Meanwhile, innovations are anticipated to boost up the usability of platforms and processes that marketers are utilising today.
Also considering the fast-paced progress in the industry, conceptualising a full marketing plan based on the trends that have a noticeable impact will be a good basis for every marketer’s next step. However, global differences sometimes hinder the implementation of a good marketing strategy. Fortunately, the practice of offshore digital marketing in the Philippines consider the standards of every country above anything else.
Now, with one month before the year ends, make sure to get your digital marketing plan ready and be one step ahead of the competition.
How about you? What digital marketing trends are you expecting in 2020?