The Thinking Cap Group Pty Ltd, Brisbane

People are at the heart of The Thinking Cap Group (TTCG) . Partnering with individuals and groups to strengthen their impact is what drives our success.

TTCG is a consultancy which helps clients get a grip of their key issues and tailor solutions to maximise returns.

While we believe that no issue is off limits, TTCG helps clients get a grip on their :

Sponsorship Strategy & Execution
Strategic Business Planning
Marketing Strategy & Commercialisation
Joint Business Development Planning

TTCG is led by Rhys Watkins. After more than 15 years working in global and local organisations across multiple industries Rhys identified an opportunity to leverage his skills and experience to deliver better outcomes for businesses through their people.

His experience in the areas of Marketing Strategy, Customer Management and Sponsorship provide a natural focus for TTCG’s activities.

Rhys is intimately involved with every TTCG partner. His passion for maintaining strong relationships, his collaborative style and personal participation ensure tailored solutions and commercial results for TTCG clients.

The Thinking Cap Group specialises in :
Sponsorship Strategy & Execution

• Sponsorship strategy (Sponsors & Rights holders)
• Contract negotiation
• Sponsorship activation & review

Strategic Business Planning

• Corporate strategy development (SME focus)
• Organisational change

Marketing Strategy

• Brand identity development
• Strategic category marketing
• Innovations framework and commercialisation

Joint Business Development Planning

• Collaborative customer planning