Startup FMCG Mentoring, Parramatta, NSW

Anthony is managing director of the Sellmark Group, which is a group of businesses in the food, and health and beauty categories. Founder of Softesse Paper Products, a paper company supplying innovative products in the tissue industry, including one of the first suppliers of a bamboo and sugarcane paper range.

With over 16 years’ experience establishing and growing his own businesses in areas as diverse as health foods, FMCG retail products, an online and department store skin care range, as well as a consulting business and a social enterprise in Australia and overseas.

Anthony’s experience includes working for a range of FMCG and grocery businesses for almost a decade prior to starting Sellmark. These included well-known brands such as Just Juice, Schweppes, Greens General Foods, private label development for Franklins supermarkets, ABC tissue products. Anthony was also instrumental in the launch and growth of both Supercoat Pet Food and Quilton toilet tissue, taking them each to a turnover of over $100 million before moving on to the next challenge.

Anthony continues to consult, mentor and develop entrepreneurial strategies in both start-ups and established businesses in areas such as food, health and beauty, incubator/accelerator programs and social enterprise development.