SportsPower Swan Hill

In 1978, a group of individuals had the foresight to see an opportunity and the courage to go for it. Eight independent sporting goods retailers got together to form a co-operative called ‘Sports Star.’ Their idea was simple – operating as a group offered greater advantages than trying to survive as individual retailers. So successful was this new strategy that rapid growth in membership followed, and ‘City and Country Sports’ became SportsPower in 1985. Since then, the group has continued to increase its advertising and marketing presence, and also embarked on an expansion program that now sees SportsPower with a significant network which is highly regarded within the sporting goods industry and market.