PlayMR, Mona Vale, NSW

Play Marketing Research is a professional agency that focuses on improving your business or product in a fun and playful way. Play Marketing Research is based in Mona Vale, just north of Sydney, but have a large client base all over Australia. Among their satisfied customers are retailers, bankers, local councils, airlines, media and marketing agencies, automotive companies and many more.

Founded by Chris Thomas, a veteran market researcher with 15 years of experience under his belt, Play gives real life, applicable business advice. Play is fighting a battle against tedious, mind-numbing, overwritten reports that marketing agencies all too often produce. Their reports are user friendly and are often in the form of insightful videos, with relevant graphs and a straightforward list of recommendations that you can start implementing immediately.

Play takes good ideas and makes them into great ones. They evaluate which ideas have the greatest market potential and they aim them towards their target audience. Ideas are then tested with accurate online testing that provide insightful guidelines and tips. The idea gets further refined in order to optimise it for your chosen market. Play’s unique combination of new and traditional techniques are sure to get your business to the next level.