Olivieri's Florist, Doyalson, NSW

Olivieri Flowers began over 35 years ago with three brothers with the will, determination and passion to grow and supply the freshest flowers on the Central Coast. They started their prosperous farming business on the hunch that flowers were always going to be in demand. That hunch proved successful, as they are now one of the largest leading cut flower growers in NSW.

Back in 1990, their property at Doyalson North was nothing more than open farmland. The brothers began by growing fresh Chrysanthemums in paddocks right outside in the open air. In the beginning, they grew a variety of flowers but now specialise in just three types – Gerberas, Oriental Lilies and Asiatic Lilies. Every year they also grow fresh bunches of Chrysanthemums for Mother’s Day.

The Olivieri brothers – Joe, Nate and Tony Olivieri – soon realised they could expand their growing season and grow all year round by building greenhouses. They now have 45,000 square meters of total greenhouse space. In 2001, they added state-of-the-art greenhouses in which to grow their Gerberas. These greenhouses control their growing environment automatically via computer systems that eliminate the risk of human error. This in turn produces a stronger, more perfect flower. They have also adopted many successful world-wide production processes to minimise spraying and chemical use.

Initially, the farm supplied to wholesalers via the Sydney Flower Markets. As they grew over the years, the freshness and quality of their fl