Norco Rural Store (Tenterfield Nsw)

We’ve been a part of the bike industry for 50 incredible years. In that time so much has changed, and yet our reason for being here remains the same. We are driven by a genuine passion for cycling in all its forms, and that passion is the foundation for everything we do. Bert Lewis founded Norco Bicycles in 1964 with a simple vision: build better bikes. From our humble beginnings operating out of a converted chicken coop in small-town B., we’ve grown into a global brand delivering more than 125 different models to cyclists worldwide. We are proud of the role we’ve played in helping to shape the industry and the sport over the past five decades. We were one of the first North American bike companies to deliver ten-speeds. We helped lay the foundations for BMX, sponsoring our first factory team in 1981. We began mounting suspension forks to mountain bike frames before most people had even heard of the sport. And we worked with riders on Vancouver’s North Shore to help redefine it. Though we reflect upon our storied past, our eyes remain fixed on the future — as the bikes in the pages that follow will attest. We live and breathe our promise to listen, innovate and ride, and we are eager to continue delivering to you the very best ride experiences possible. Thanks for joining our ride, and for inviting us to come along on yours.