Maje, Melbourne, VIC

Maje is a beautiful story, an eclectic wardrobe mirroring the image of its creator's passion and effervescence. Established in 1998, creator Judith Milgrom prefers to think that a garment has a soul and can tell a story. The history of Maje captures this delicate philosophy. Maje is like a novel about a young girl, fascinated by fabrics, embroideries and lace, just like her mother and grandmother, from whom she learned. The Maje style sketches a subtle difference between modernity and quirkiness, with authentic pieces and sharp details; a spirit that is resolutely feminine, understated, glamourous and bold.