FIREFLY CLOTHING ONLINE, Alexandria, NSW

Wendy Morton-Edwards is the designer behind the Firefly collection, which launched in Sydney 2003. From humble beginnings on the vibrant Sydney markets scene, Firefly has enjoyed enormous success and has quickly become one of Australia’s favourite brands.
The go-to label for gorgeous knee-length soft cotton dresses in exclusive and eye-catching prints, Firefly is this summer’s hot ticket to help you stand out from the crowd with over 30 exclusive prints and colour ways.

Firefly’s Summer 2013 collection delivers a delicious range of go-anywhere separates from dresses in mini to maxis, to tops in short, long and three-quarter length, to pants in an array of styles. Transform your summer wardrobe and let Firefly take you from beach to pool, cruise to cabana.

100% Australian designed, Firefly is the only name you need for the long hot summer months ahead.

Firefly is currently available in select boutiques all over Australia.

• Australia
• Worldwide