DIIDA, Melbourne, VIC

A label impeccably created out of respect for the female form. DIIDA garments are for the strong and confident woman, designed to empower her inner goddess. Established in 2016, in Melbourne, Australia by founder and Creative Director Dimitria Diida Papafotiou, DIIDA's designs and collections focus on elevated essentials, often showcased with a statement piece for a special occasion. DIIDA effortlessly decorates the female silhouette; with attention to detail; high quality prints and fabrics; and just the right amount of shimmer. Versatility is the thread that brings the DIIDA collections together: separates ready to mix and layer; dresses designed to get you through the seasons; and a sense of ease that is needed in the times of ‘now'. Committed to local manufacturing, Diida believes in the talent and high-quality workmanship of her local industry professionals. DIIDA collections are proudly designed and made in Melbourne, Australia.