Coles Retail Stores BUNDOORA

On 9 April 1914 young GJ Coles opened the first Coles store in Smith St, Collingwood, Victoria. Coles invested in significant changes to improve the customer experience, including the roll-out of new-format stores, lowering prices as part of its ‘Down Down’ campaign and investing in its team members to create a culture of selling and serving with personality. From 2010, Coles launched a string of animal welfare and responsible sourcing initiatives including phasing out sow-stalls for pig farming and committing to cage-free Coles brand eggs.