Berkeley Apparel Pty Ltd, Sunshine, VIC

THE HISTORY OF BERKELEY APPAREL #Joseph Cohen, whose enterpreneurial flair and spirit is found resonating through the fourth generation family enterprise, founded Berkeley Apparel in 1907. Jospeh Cohen was a foresighted Polish immigrant whom undertook his tailor training in the West-End of London, his philosophy of quality and style are the hallmarks of the company's products. The family philosophy is the search for the finest quality, quality of life, quality relationships with staff and customers and the continuous search for innovative products. Technology transfers and capital investment transfer has enabeled Berkeley Apparel to shift its emphasis from manufacturing to importing high value brands. COMPANY HIGHLIGHTS Joseph Cohen founded Berkeley Apparel. Sign up Eagle Clothes Inc New York. Pierre Cardin license agreement signed. Relocation to large scale integrated, manufacturing, showroom and offices. Nino Cerruti licence agreement signed. Studio Italia launched. Established large scale stock-service offer. Studio Italia winner FIA awards. Olympic Games uniforms for Male Athletes and Officials. First Australian manufacturer to develop washable suit. Beginning our multi-branding and multi-sourcing strategic plans. Early exports to the New Zealand market. Commercialisation of multi-branding strategy and multi-sourcing strategy. Launched New England brand. 100th year celebration dinner held at the Carousel at Albert Park. Launched Milano Workshop brand.