Be you not them, Newcastle, NSW

Be you not them is a Newcastle branding studio. Since 2007, we have been creating, restoring and evolving brands that people love to buy from, work for and be part of.

We combine brand strategy, brand identity and integrated communications to help businesses define their positioning and build a consistent presence. Our work includes brand architecture, brand development, packaging design, brand applications, branding guidelines and branded environments.

Our process explores the core truths that shape how a business is perceived, then brings positioning, messaging and identity systems together across customer touchpoints. From packaging and signage to digital and physical applications, we help businesses communicate with clarity and consistency. We also plan brand rollouts, launches and campaigns.

Based on Hunter Street in Newcastle, we work with businesses that are creating a new brand, refreshing an existing identity or planning a rebrand. Visit beyounotthem.com to explore our services, process and recent branding projects.