Arc Factory The, Darlinghurst, NSW

Established in 1994, THE ARC FACTORY is a marketing, brand and image management, advertising and publicity company specializing in fashion, lifestyle products, sport, entertainment and media. THE ARC FACTORY believes that a contemporary agency is best represented by their clients, projects and media results. THE ARC FACTORY places great importance on establishing a campaign approach with each client, which reflects the values of the brands and products represented. Importantly every campaign must be innovative, contemporary and where possible the traditional marketing boundaries should always be challenged. The ARC Showroom is about the brands it showcases and their relationship with the media. The showroom team liaises with Australia's media and celebrities daily, providing appropriate clothes, shoes and product for national shoots. It is a vital part of the business and a key point of entry for media and opinion leaders into our business. Editorial is key to fashionable credibility and customer brand awareness. KEY PEOPLE PETER METZNER Managing Director ROSE MARIE PENGELLY Publicity Director Carmen Cicchinelli agency producer.