Online Marketing For Doctors - Products
Products
The Online Presence Analysis lets us look into how your medical practice is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations in respect to your competitors in relation to your competition. We will analyze your web presence in great detail so that you will ultimately be able to pinpoint your strengths and weaknesses.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current patient could be considered email marketing. Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, it generates more sales. This is demonstrated clearly by a Monetate survey that revealed 4.24% of visitors generated by email marketing buy something compared to 2.49% of visitors coming from search engines and 0.59% generated from social media.
Before a prospective patient calls you on the phone or walks through your clinic’s doors, he or she has likely already looked up your practice online. What did they find? Did the find important details about the types of conditions you treat, about the good work you’re doing in the community, and glowing reviews about your services and staff? Or, did she find unflattering comments about your practice, or you personally, that could turn potential patients away from your practice? At OMD, we know how to ensure that you’re putting your best foot forward with review sites in addition to utilizing social media and SEO to your reputation advantage. We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. This is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Spending money on a website that doesn’t help you sell is like setting fire to a pile of $50 notes. But you already knew that, right? The question is how do you make a website deliver results for your practice? You could try and figure it all out yourself – as if you have the time to come up with a workable strategy – in between, patient care, emails, phone calls, customer support and everything else involved in running your practice. Good luck with that! What you ideally need is a reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice. That’s where we come in. Online Marketing for Doctors can create custom websites that do more than look great …they’re designed to sell. Because at Online Marketing For Doctors we don’t just create stunning websites, we create custom website sales funnels.