Benchmarketing - Recent Posts

WTF! IS PROGRAMMATIC

Online advertising is evolving rapidly. Advertising technology is being constantly innovated and refined to enhance the efficiency of buying, and the effectiveness of serving digital ad media. Recent...

ARE ALL CLICKS CREATED EQUAL ENGAGING THE CONVERSION SYNAPSE

Clicks; they are the driving force of online advertising. But is it as simple as that? The short answer is no – not anymore. These days, we aren’t just interested in clicks. Instead, we strive to und...