MIAMI 2013 ALTERNA’S TRANSFORMATION COLLECTION

12 January 2014

TSIKNARIS HAIR BLOGMIAMI 2013 ALTERNA’S TRANSFORMATION COLLECTIONCATEGORY: Interview
The Transformation collection : the collection is about taking from the past & transforming for the future. Michael Shaun Corby explains, it’s not to copy, as that feels dated & retro, but we let that inspire us for the future, which gives us the now.
Many things can inspire, but the destinations of the past are the most inspiring today. Whether you look at fashion, shoe or textiles, you even look at furniture, everything has an era.
The team’s inspiration comes from Movies, Film & Music, they went back to different eras from the 20’s to the present day, but we put a modern twist to it.

Bill Tsiknaris interviewing Global Creative Director at Alterna, Michael Shaun Corby while attending the Miama Alterna Conference 2013.

Bill Tsiknaris interviewing International Creative Director at Alterna, Rita Perna Allor while attending the Miami Alterna Conference 2013.

The Alterna-tive band
The inspiration of using the band is that we try to get away from using pins the Alterna team  created this styling band a few years ago, the use of these bands to transform hair without the use of heavy pins, make it lighter weight for the client, it’s easier to do & it’s more flexible, if you want to make a change through the day you actually can & that’s all the rage now on the red carpets.