Every industry we can think of is adapting to this new normal of staying home, staying safe. Global brands like Louis Vuitton have started producing face masks instead of luxury baggage! One thing is clear – if you want to stay afloat during this time, you have got to adapt. Sadly, craft and handloom are not essential! When the purchasing power of consumers diminishes, crafts and art pieces are some of the first things one will strike off their list. Artisans are early to have realized this, and they are slowly making a shift towards making functional products of daily use, instead of art pieces with the artistic value alone.
This transition is going to take some time to happen in every artisan’s family, but we’re sure they’re getting there. The products you see today when you search for handicraft items for home decoration are very different than what they used to be. At Akkaara, we’re trying our best to help our artisans community to stand strong during these testing times. We believe that our artisans don’t need charity, but just support. We’re here to support them by selling the new line of handicraft items online, and we hope our customers and readers will support them too.
